We are seeking a data-driven, strategic, and results-oriented Online B2B Lead Generation Specialist to spearhead our digital acquisition campaigns across LinkedIn and Meta Ads. In this remote role, you will design, execute, and optimize targeted paid ad campaigns, manage prospect funnels, and generate high-quality B2B leads to accelerate our business growth.
Job Overview
Job type: Full-time / Remote
Work setting: Work from home
Location: Remote
Salary: $25 – $35/per hour
Responsibilities
Campaign Management: Plan, build, and execute targeted B2B lead generation campaigns on LinkedIn Campaign Manager and Meta Ads Manager.
Funnel Optimization: Monitor conversion metrics, analyze ad performance data, and perform A/B testing on ad creatives, copy, and audience targeting.
Lead Generation Strategy: Collaborate with sales and marketing teams to identify ideal customer profiles (ICPs), nurture inbound prospects, and scale pipeline growth.
Requirements
Qualifications: Relevant degree in Marketing, Business Administration, Data Analytics, Communications, or a related field.
Experience: Proven professional experience working as a B2B lead generation specialist, paid media buyer, or digital marketing manager focusing on LinkedIn and Meta platforms.
Skills: Deep understanding of B2B sales funnels, strong analytical abilities, proficiency with ad analytics and CRM integration tools, and excellent copywriting skills.